Learnings from Learnings: From Hypercasual Hits to $25M Merge
This June, Learnings’ titles occupied the top of downloads: Block Puzzle Amaze Go! ranked #2, Logic Puzzle Meowdoku #10, and Mahjong Solitaire Vita Mahjong #11, together generating over 40M installs in just one month!
With all these Hybridcasual success stories, no one expected Learning to create one of the recent hits in the Merge-2 market, excelling in IAP monetization as well. By Q2 2025, its Mystery Town: Merge Games had climbed to #8 in the Merge-2 revenue rankings, generating $25M during the quarter and nearly overtaking one of the genre's defining titles, Merge Mansion 💪
In our latest article, we break down:
1️⃣ What makes the mechanics of Amaze Go!, Meowdoku, and Vita Mahjong stand out
2️⃣ How Mystery Town: Merge Games broke into the top 10 highest-grossing Merge-2 games in just a year
3️⃣ How Hypercasual publishers are shifting from IAA to IAP monetization
The full article is available via the link.
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