DTC is Already a $17B Market For Mobile Games

Before our eyes Direct-to-Consumer went from a nice-to-have feature to one of the biggest opportunities in the industry 💪

Now GDC and AppCharge have put a number on it: $17B!

In their report, they explore:
— What the fee changes set in motion
— The business and player benefits early adopters are seeing
— How DTC helps build a competitive moat

Our Head of Market Insights, Alina Zlotnik, shares that DTC revenue in the US grew 26% year-over-year based on AppMagic data 🚀

These days we can see how leading players like Monopoly GO! and Last War: Survival are actively investing in DTC. However, interestingly, many games aren’t aggressively pushing DTC purchases, allowing players to choose their preferred payment method freely instead.

Learn more about the state of the DTC market via the link.