FIFA World Cup Drives Sport App Downloads by Almost 300%

With the 2026 FIFA World Cup in full swing, we explored how it and four other major tournaments impact Sport apps and games market 💪

Looking at the FIFA World Cup, UEFA EURO, FIFA Club World Cup, Copa América, and the NFL, here's what we found:

⚽️ The FIFA World Cup delivers the strongest download growth, boosting installs by 297% for Sport apps and 71% for Sport games on average.

⚽️ UEFA EURO drives the highest revenue uplift for Sport apps (+66%), while the FIFA Club World Cup has the biggest impact on Sport game revenue (+33%).

⚽️ Sport apps typically see spikes in both downloads and revenue during the event, while Sport games often experience a longer-lasting effect that continues after the tournament ends.

Find out more insights about each football event’s impact on the Sport apps and games via the link 🥅