$47M in IAP Revenue: How Vooodo Changes its Monetization Model

These past few months, VOODOO has been reinventing itself in Midcore and Hybridcasual, focusing more on IAP monetization instead of familiar IAA. One year later, its three new non-Hypercasual hits have generated $47M in IAP revenue — over 30% of the publisher's total portfolio revenue 🔥

Responsible are:

1️⃣ Midcore Castle Buster with $17M IAP revenue and 21M downloads. Think Angry Birds meets Brawl Stars with VOODOO’s signature DNA.

2️⃣ Sort Puzzle Mable Sort! with $14M IAP revenue and 14M installs. The game offers to sort thrown on conveyor belt marble with an additional strategic twist.

3️⃣ Another Sort Puzzle, Sand Loop, with $16M IAP revenue, 9M downloads, and one of the strongest RpD in VOODOO’s portfolio. Players fill moving buckets with matching-colored sand, removing colors from the sand image which creates a satisfying effect.

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