The FIFA Effect: What Happens to the Mobile Market During Football Season

It's been a week since the FIFA World Cup 2026 started, and billions of people around the world have been glued to their screens, waiting to see which team is going to win.

With such a massive fanbase, football season is bound to have an impact on the mobile market. But how significant is that impact, and does it differ between gaming and non-gaming apps? 🤔

That’s exactly what we explored in our latest article, analyzing the effects of five major football tournaments over the years, including:

⚽️ FIFA World Cup
⚽️ UEFA EURO
⚽️ FIFA Club World Cup
⚽️ Copa América
⚽️ The NFL

Here are some of the questions you'll find answers to:

— Which football tournament has the strongest impact on app and game metrics?
— How do downloads and revenue respond differently to major football events?
— Does the timing and duration of the effect vary between apps and games?

So, the next time you're waiting for the next match to start, you know what to read 😉

The article is already available via the link.