New era of VOODOO: from Hypercasual to Midcore and Hybridcasual

VOODOO has long been known for its Hypercasual hits and strong expertise in IAA monetization. Later, it shifted closer toward Hybridcasual with games like Mob Control and Block Jam. Recently, the change has become even more visible.

With three new hits — Castle Busters, Marble Sort!, and Sand Loop — the company generated nearly $18M in IAP revenue in May alone. So, are we witnessing the beginning of VOODOO’s new era? 🌅

In our latest article, we break down:

— How Castle Busters broke into the Midcore charts
— VOODOO’s breakthrough in the Sort Puzzle genre with Marble Sort!
— How hybridcasual Sand Loop became one of VOODOO’s strongest hits in terms of RpD

A deep dive into these three titles — until VOODOO drops the next one 😉

All details are already available via the link ✨