5 Gacha Events That Helped Love and Deepspace Reach $1B in User Spend

Gacha LiveOps is one of the most popular mechanics in Midcore, now used in 80% of top-grossing titles, with its presence up 60% since 2024.

One of the strongest recent examples is Love and Deepspace. Since its 2024 launch, the game generated $750M in IAP revenue, 31M downloads, and crossed $1B in user spend 🔥

So, which gacha events helped drive its success?

1️⃣ All-character events that deliver high level of diversity and cover different player motivations, helping drive revenue spikes of up to +154%.

2️⃣ Battle skin releases where players unlock limited skins by pulling new character cards through gacha, combining progression impact, rarity, and community hype, boosting revenue up to +130%.

3️⃣ Character birthday events that recreate real-life celebrations through narrative, DIY gifts, and immersive interactions, increasing revenue up to +50%.

We left 2 more events for you to learn about in our latest article 😉

Don’t miss it out!