Can You Compete With Top-Tier Merge-2 Games That Run 100+ LiveOps Events Per Month?

If your first reaction was to think of Gossip Harbor and say “no”, let us try to prove you wrong.

Recently, we spotted an interesting case: a relatively new game, Haunted Merge, showing a smart way to approach the “event race” for smaller-tier titles ✨

Instead of running 30 events at once, Haunted Merge built a simple LiveOps layer around its core loop, including:
— Album event with AI-generated cards
— Paid Pass
— Side-board event mirroring core merge mechanics
— Fishing-themed event
— Race event
— Digging + Merge-2 mechanics event
— Lava Quest event

This approach helped maintain a solid level of engagement first. Once that was secured, the team could comfortably experiment with new formats, without risking budget or player loss from too many low-quality events.

So, can you actually compete?
Yes, but do it smart. Focus on covering core LiveOps needs with high-quality events first, then scale experimentation in formats and volume 🤌

To simplify the process, use our LiveOps & Updates Calendar to explore competitors’ best practices.