MapleStory Idle RPG: Old IP, New Heights

More than 20 years after its original PC release, NEXON expanded its MapleStory mobile portfolio with a new hit — MapleStory: Idle RPG.

Launched globally in November 2025, the game quickly reached №1 in the RPG top-grossing chart. In just a few months, it generated $164M in IAP revenue and 7.6M installs 🚀

Notably, even as downloads declined and UA slowed, the game’s revenue continued to grow!

In our latest article we explore:
1️⃣ The secret behind game’s monetisation model
2️⃣ Effective MapleStory: Idle RPG’s LiveOps strategy to learn from
3️⃣ How NEXON reworked core mechanics compared to MapleStory M: Fantasy MMORPG

Find all the insights via the link 🔗