🎮 Why iGaming teams turn to playable ads

Playable ads let users interact with a mini-game instead of showing a banner or video. This way, players get engaged before reaching the offer, which works especially well for iGaming.

Here’s why:

✅ Higher engagement and CTR than traditional creatives
✅ Better traffic quality as users self-qualify through interaction
✅ More informed players and stronger retention
✅ A chance to stand out from thousands of iGaming ads

Any disadvantages? Playable ads are more expensive to produce than banners or videos and usually require HTML5 expertise.

Where to run them:

• in-app platforms like AppLovin, Moloco DSP or Mintegral
• Meta (through Audience Network)
• Google Ads (through App Campaigns)

Playable Ads aren't the cheapest format to test but they often deliver higher-quality users and stronger long-term performance.

Test this format with no setup fee 📲