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Zmatic - Ad accounts for affiliates and media buyers Zmatic - Ad accounts for affiliates and media buyers @zmatic · 492 subscribers
Post #302 284
🛡 Protect your budget from click fraud

Click fraud drains your ad budget without bringing real leads. Bots or competitors generate fake clicks, inflating CTR while conversions stay at zero. It confuses algorithms and lowers performance.

🔎 How you can spot a click fraud:

• sudden CTR spikes without leads
• repeated clicks from the same IPs
• rising costs with no ROI.

🔒 How to protect your campaigns:

1️⃣ Refine targeting
Narrow GEOs and adjust devices and demographics to filter low-quality traffic with click peaks.
2️⃣ Switch to CPA or value-based bidding
Focus algorithms on users more likely to convert, not just click.
3️⃣ Use anti-click tools
Special tools detect bots and block suspicious IPs automatically.
4️⃣ Track suspicious activity
Exclude manually IPs with suspicious clicks.
5️⃣ Apply extra controls
Set rules for abnormal CTR and adjust ad schedules to exclude hours with CTR peaks.

Click fraud won’t disappear but you can keep it under control 🚀

Get even more control with agency ad accounts 📲
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