studio behind Bored Ape Yacht Club
😈 At launch, the team consisted of four anonymous co-founders:
🟣 Gargamel- considered the architect of the idea and strategy
🟣 Gordon Goner- responsible for community and narrative
🟣 Emperor Tomato Ketchup- linked to creative decisions
🟣 No Sass- presumably handled operations and production
🤩 Core principles they established:
🟣 NFT = a key, not just a “picture”
🟣 Ownership = participation
🟣 Community matters more than floor price
🟣 IP should belong to holders
🟣 Humor and memes > pretentious “high art”
As the project grew, anonymity started to cause media pressure and mistrust, so parts of the team later revealed their identities.