Vietnam Fines Xiaomi For Violating Consumer Protection Rights!

On May 7, 2026, the National Competition Commission of Vietnam issued Decision No. 123/QĐ-XPHC imposing a fine of VND 290,000,000 (~ $11,000) on Xiaomi Vietnam Co., Ltd. for 3 violations:

- Not giving consumers the option to allow or not allow the use of their information for advertising, promoting products, goods, services, and other commercial activities.

- Failing to notify or disclose to consumers in advance the sponsorship of influencers in any form to use their image, advice, or recommendations for commercial promotion or to encourage consumers to buy or use products, goods, or services.

- Including clauses that are not permitted in general terms and conditions of transactions.

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