In September, several developments highlighted how traffic acquisition conditions are changing across different markets.
Google is tightening requirements for advertising accounts, local regulators are expanding their oversight of promotion, while payment infrastructure development and player protection are becoming increasingly important parts of the market.
👉 In this month’s roundup:
— What has changed in Google’s requirements for gambling advertising
— Why local regulations are having an increasing impact on promotion
— How Kenya plans to develop its payment system
— Why player protection is becoming a common priority across African markets
— Where to meet WINWIN Partners in October
We continue to monitor market developments and break down what matters when choosing GEOs, traffic sources, and preparing for a launch.