переходьте на GA4, казали вони...
дізнаємось про особливості розрахунку source/medium в GA4 і про те, як user_id може все поламати https://gtm-gear.com/posts/ga4-sessions-source-medium/
Post #4453
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Forwarded from Kyiv Analytics Ads Beer Talk
GTM-GEAR GA4 sessions magick. Which hit makes a session source / medium? GA4 sessions are full of mysteries to me, that’s why I made dozens of tests to try to understand the logic. There are still a lot of black holes, but I’ve got some interesting findings. In this post …- 👍 1
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