# Earn Trust
From what I noticed, Earn Trust is one of the most important LPs at Amazon.
Especially, when it comes to dealing with people from all around the world - people who come with diverse cultural backgrounds.
It is all about how well you can listen to the others and genuinely try to hear the other side (listen actively).
English is not native language to many of us at Amazon, so people might struggle to convey their thoughts. The mastery to "decrypt" the information through active listening comes with experience.

https://medium.com/@cortezcristian/building-trust-inside-your-org-971be3d8144c?