Since March 1, X has radically tightened crypto ad rules for users in the UK, EU, and Australia. The era of "gray" shilling is effectively over. If you post a promo without the #ad tag, you risk immediate sanctions. If you add it, the algorithm slashes your reach.
● How to get around X restrictions for crypto project advertising?
1. Change in the publication funnel
- KOLs publish their expert opinions and analytics in threads that algorithms love, rather than advertising the project.
- Links should be placed not in the post, but in the KOL's bio or in a pinned comment. This will help bypass all blocks. To do this, the KOL can act as a project ambassador.
- The link should lead not only to the partner's website (engagement may be reduced by algorithm X), but also to a more complete "selling" post on another social network of the project.
2. Using other methods to attract traffic
✅ Comment Marketing / Guerilla Marketing.
- Select large accounts (50k–500k followers).
- The team or ambassadors mass-comment on their posts.
⚡️ If a comment gets a lot of likes, it ends up in the top comments and is seen by tens of thousands of people.
✅ Smart Shilling on Telegram, Reddit, and CoinMarketCap
- Compile a list of channels/communities where the shilling will take place.
- A group of specially created and warmed-up accounts (over several weeks) initiates discussions and debates.
- Within this discussion, the project is mentioned as an alternative or a solution.
✅ PPC Ads on META and TikTok
You already know that FB is the main source of crypto traffic in these countries. And TikTok is the perfect place to reach an audience at the intersection of Web2 and Web3.
✅ AI-avatars on TikTok, META, YouTube
We talked about this in more detail in our previous post.
By combining all formats you can achieve good results, thats how we made it:
📈 50k Twitter followers increase
📈 500k views on Ambassadors content monthly
📈 x4.5 ER growth
📈 x17 increased popularity on CMC
📈 x6 Trading volume increase
(All results are based on our previous cases)
— So shortly speaking, the market isn't that dark. You just need to know where the traffic is.
✉️ DM us to build a data-driven strategy and launch your campaigns under the new rules.