Case Study: Guilds Marketing Campaign for Acki Nacki’s Popit

Client: Acki Nacki | Popit (Tap-to-Earn Game)
Platform: Telegram Mini App
Service: GameFi Guilds Marketing
Duration: 1 Month
Budget: $5,000

🎯Goal: Acquire active players & structure an ecosystem around a competitive tournament format.
Acki Nacki, the team behind the emerging Tap-to-Earn game Popit, approached us with the goal of bringing highly engaged players into their game and structuring a large-scale tournament format to create buzz and drive long-term adoption. Their key requirement: real GameFi users, not bounty hunters.

⚡️ Solution: GameFi Guild Integration
We executed a full-cycle Guilds Marketing campaign which went far beyond just making introductions. Instead, we delivered an end-to-end strategy including:

1. Scouting and onboarding 5 strong gaming guilds across the CIS and APAC regions
2. Custom structuring of team mechanics for each guild
3. Hands-on coordination of every guild’s gameplay and preparation for the tournament
4. In-game progression oversight: team captains, minting Pop coins, and meeting tap targets
5. Tournament engagement management including final competition logistics

Each guild created its own team, elected a captain, minted their Pop Coin, and tapped at least 15,000 times to qualify. From there, they competed in a high-stakes tournament with a $100,000 USDT prize pool.

🛣 Execution Process
• Partnerships Secured: 5 verified GameFi guilds with Web3-native audiences
• End-to-end support: From onboarding to tournament setup and player assistance
• Gamified Mechanics: Encouraged organic participation without bounty incentives
• Community Integration: Strengthened Popit’s user base with battle-tested players

📈 Results
• 3,478 players acquired
• CPP $1,43
• 100% organic traffic (no bounties, no bots)
• Core user layer formed – these seasoned Web3 players became the backbone of the game
• Tournament completed successfully with high engagement across all teams

🛠 Why This Worked
Unlike bounty-hunter-based campaigns that attract passive, incentive-driven users, our Guilds Marketing service focuses on player quality over quantity. We embed the game into guild ecosystems, deliver strategic team-based engagement, and stay involved every step of the way. This leads to:

✅ Authentic, sustainable growth
✅ Deep community integration
✅ Loyal players who convert and return

Looking to activate GameFi guilds for your next campaign?
Let’s turn players into your next user base.

#gamefi #guilds