📈Case: GameFi project MetaStrikers, Japan

Goal: Attracting new players
Solution: partnerships with GameFi guilds.

Strategy:

1. Established contact with 13 gaming communities including Ola GG, Troy Gaming DAO, QB Guild, Yield GG and many more in Japan and around the world.
2. Guilds members participated in bi-weekly tournaments of the game fighting for the top of the leaderboard
3. Conducted marketing activities within the guilds:
- AMA sessions with an unprecedented community activity
- Joint giveaways
- Mutual retweets from top-communities
- Content marketing performed by the guilds

Results:

📈3000+ professional and seasoned Web 3 gamers that formed the backbone of the game
📈100,000+ registrations
📈The project entered the TOP 10 most popular games in Japan

🔥 The project has collected feedback from experienced gamers which contributed to the game's fine-tuning and led to becoming the most-played game in Japan by the end of the marketing campaign with 2000+ DAU

#GameFi #GameFiGuilds