Case Study: YouTube Campaign for a Wallet

Project: Tonkeeper – The #1 Wallet in the TON Network

Goals:
Expand Tonkeeper’s presence in the English-speaking market and strengthen its position as the top wallet in the TON ecosystem.

Challenge:
The TON network had a predominantly Russian-speaking user base, while Tonkeeper aimed to become the go-to wallet for English-speaking audiences.

Solution:

1️⃣ YouTube Campaign with X-Influencers – Partnering with top-tier YouTube creators to introduce Tonkeeper to a global audience.
2️⃣ Native Content Strategy – Creating engaging, educational content from top bloggers, supported by mid-tier and niche creators. Videos focused on the benefits of the TON network, the ecosystem’s rapid growth, and Tonkeeper’s role as the best wallet for maximizing rewards.

Example Topics:

- How to enter the TON ecosystem & where to store TON coins?
- A step-by-step guide on downloading and using Tonkeeper.

Results:

📹 31 videos + 📢 15 X posts

📊 3M+ total reach
👀 430,800 views
🔄 32,100 shares

📈 25x increase in Tonkeeper search queries

#Wallet #KOLmarketing