Самое лаконичное и элегантное описание стратегии скейлинга неожиданно нашел в подсказке дашборда AppLovin:
“If a campaign is performing at or above the desired outcome, gradually increase the budget on a daily basis until performance no longer meets your targets. Each increase should be meaningful; we recommend a minimum adjustment of the greater of $100 or 10% of the total budget.”
Лучше не скажешь.
Post #139
3.98K
- ❤ 13
- 🤝 5
- 👍 2