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Walter Bloomberg Walter Bloomberg @walterbloomberg · 32.6K subscribers
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SPOTIFY RENEWS JOE ROGAN DEAL WORTH AN ESTIMATED $250 MILLION

Spotify has renewed its partnership with Joe Rogan in a multiyear agreement, reportedly on terms similar to his previous deal, valued at an estimated $250 million.

The Joe Rogan Experience remains America's most-listened-to podcast, reaching 28.4 million U.S. listeners in Q2, up from 6.6 million in early 2020.

Spotify retains licensing and advertising rights, while Rogan maintains editorial control.
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