Although the podcasting industry is healthy and growing, its popularity seems to be highly variant between demographics. People between the ages of 18 and 34 are the most frequent consumers, but its popularity among this age group does not translate well to the younger generations. In addition, the consumption of podcasting seems to vary significantly based on income level, with those on a high income consuming far more than listeners earning lower salaries. In order to continue growth, podcast publishers and producers will need to find ways to target these unrepresented segments of the entertainment market by providing content options that appeal to wide range of demographics.