Moving from graphic design to UX doesn’t mean starting over. Most core skills are directly transferable and serve as a strong foundation to become a great UX designer
Prototyping: The Enterprise Software Delusion - We Design for the Buyer and Blame the User
Enterprise software fails because buyers (executives) buy for compliance, but users get bloated interfaces designed for audits, not action — "resistance" is really just increased cognitive load. The fix: measure Time to Core Value, involve users in demos, reduce mandatory fields, and absorb complexity to present a simple path — align incentives with human reality
AI: I Didn’t Start With AI, I Started With People
A UX researcher studied top human agents to inform an AI assistant: the best agents don't just answer — they first understand the customer's situation, make sure solutions are understood, and introduce products by asking about habits first, then recommending benefits (not promotions). The key insight: AI should start by understanding context, not answering; recommendations should feel like helpful suggestions, and some situations still need human judgment — AI should prepare and escalate, not replace
Case Study: Improving Recommendation Controls on Netflix
Users separate rating (thumbs up/down for watched content) from dismissing unwanted recommendations, and they're unwilling to spend time managing preferences — they need a lightweight, visible action on the card. The solution: a context menu with optional reasons (already watched, not interested, fewer like this) followed by confirmation with Undo — because control alone isn't enough; the interaction must feel worth the effort
Opinion: Everything you know about UX is probably wrong
A reflection on "User Experience Foundations": UX isn't a deliverable or a role — according to ISO 9241-210, it's a person's perceptions and responses, meaning you can only design the conditions for experience, not the experience itself. Key principles: you are not the user, behavior-based research (contextual inquiry) beats opinion-based surveys, users must be involved throughout, and UX accounts for anticipatory, episodic, and cumulative experience — not just the moment of use
Basics: Product Managers Don’t Need More Data. They Need Better Questions
Product managers don't need more data — they need better questions; teams with 14 dashboards can measure everything but still can't answer "should we keep building this" because data tells you what happened, not what to do next. The fix: before collecting any metric, write down the exact decision it's meant to inform and what answer would change it — good questions must be built deliberately, before instrumentation
Interesting: Understanding shisha as a different experience of smoking
NHS research found that shisha smokers often don't see it as "proper smoking" — it's social, seasonal, and positive, so they don't report it in standard smoking questions designed for regular cigarette use. Testing "Have you smoked any of these tobacco types for 1 year or longer?" caused confusion for episodic holiday users, showing that shisha requires different mental models and question design, not just being slotted into cigarette-based journeys
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