A proposed "Helix Hierarchy of Needs" reframes motivation as recursive self-expansion: once we incorporate something (child, project, idea) into our identity, we seek safety, mastery, belonging, and propagation for that expanded self — the same loops recur at new levels. This explains why people defend ideas, organizations, and reputations as fiercely as their own bodies
Your Usability Score says "Good" Your roadmap still isn't done
A "Good" SUS score on operational dashboards is a floor, not a finish line — it hides the real cost in one or two tasks where users' mental models clash with the interface. The fix: use a severity matrix (frequency × business cost) to turn findings into a roadmap stakeholders can act on, not just a passing grade
NNG: Kick the Bots Out of Your Survey Data
Learn to spot and filter out survey bots’ responses before analysis so fake data doesn’t distort your findings
AI: Designing With Uncertainty - How AI Supercharges Probabilistic Thinking
Design with AI probabilistically: treat AI outputs as signals, not conclusions — communicate uncertainty, keep humans in the loop, and design for resilience, not just conversion. The key reframe: stop asking "Will this work?" and ask "How likely is this to work, and what happens when it doesn't?"
Experience: A Reflection On 10 Years in Tech
A personal reflection on 10 years in tech UX research (Instagram, Netflix, Snap, Reddit) — from the excitement and strong research culture of the early days to the current climate of fear, AI pressure, and researcher disempowerment. Key advice for new researchers: learn the basics the hard way before AI, take initiative, get a mentor (not just senior leaders), make friends, and worry less — the tide will turn
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