Tyver's PR Director Misha was a media buyer himself, and in his interview with AffMaven he talks about how buyers used to hunt for winning creatives blind and what's changed since.
Some highlights:
• one Tyver user tracks creative spikes to catch e-com trends before Google Trends does
• the archive keeps ads even after Facebook itself removes them for example, once an ad account gets banned
• shared folders with access levels for agencies juggling multiple clients
• Tyver deliberately focuses only on Meta, without spreading thin across TikTok and Google
Promo code AFFMAVEN - 20% off👉 https://affmaven.com/tyver-interview
