SimilarWeb can significantly overstate website visit statistics, so:

1. Don't fully trust when someone shows you statistics from SW
2. Don't use SW for the analysis of your website; use Google Analytics.

GA collects more accurate data. Similarweb collects data from available sources and makes estimates and predictions using machine learning.

Anyway, it's a good tool for competitor analytics.

A visit can be roughly equated to a session start in Google Analytics.

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