The advertising platform will be available only for large advertisers

To ensure and maintain high quality of ad content, a minimum advance payment of €2,000,000 is required to launch ads on the Telegram Ad Platform.

Of this payment, Telegram holds €1,000,000 as a deposit, and makes the remaining sum available to the advertiser to spend on displaying ads.

If the contract is terminated and the advertiser spent less than €10,000,000 on ads within the preceding 12 months, the €1,000,000 deposit is withheld by Telegram.

If the contract is terminated and the advertiser spent more than €10,000,000 on ads within the preceding 12 months, the €1,000,000 deposit is returned.

All ads must comply with the Ad Platform Terms of Service and the Telegram Ad Policies and Guidelines.