🏎 Ferrari unveils its first electric car with ex-Apple designer Jony Ive

Ferrari officially introduced Luce, its first fully electric vehicle, designed together with LoveFrom, the studio of former Apple design chief Jony Ive.

The car is a major shift for Ferrari. Luce is the brand’s first 5-seat model, with automatic rear suicide doors and enough back-seat space for passengers over 190 cm tall. MKBHD called it the best rear row Ferrari has ever made.

Luce uses 4 electric motors with one motor per wheel and a 120+ kWh battery. The top Performance mode delivers 725 kW and 0–100 km/h in 2.5 seconds.

But most attention went to the interior. Ferrari removed nearly all visible plastic. Controls are made from metal, leather, and glass. Even the key is a metal rectangle that magnetically docks into the dashboard to start the car.

The starting price is around $640,000.

The reactions online are split between “future classic” and “what happened to Ferrari.”

📊@tech