🍏 Apple shares behind-the-scenes of MacBook Neo ad with low-tech tricks

Apple released a behind-the-scenes video of the MacBook Neo commercial shoot. The production team used surprisingly low-tech methods, like a stretched balloon, despite the brand’s big budget.

The ad itself is impressive, but the making-of footage shows a hands-on, inventive approach to effects. The original MacBook Neo presentation was in March.

Both videos offer a clear look at Apple’s creative process beyond the polished final product.

📊@tech