People underestimate how much money a good food brand actually makes. So here's the math.

Take a Korean fried chicken brand in Riyadh. One location does around 260 orders a day at an $18 average check. That's about $4,700 a day, $140,000 a month, roughly $1.7 million a year, from a single kitchen.

Now put 12 of those across the Gulf. That's over 90,000 orders a month and around $20 million a year, still growing close to 30%.

And it's all real cash from real orders. People get hungry, they order, the money comes in.

The whole point of TastyCo is that we take that real revenue and put it on-chain, where every order and every royalty is visible, and where the people who back a brand earn a share as it grows.