Every giant food chain started as a trend before it was a household name. Here are three we're watching right now that could produce the next one.
1. Chicken is beating burgers.
Chicken has become the fastest-growing category in fast food. In recent data, chicken concepts grew their customer base by 27% in a year, while burger traffic actually fell. The next global chain could be built entirely around chicken.
2. Coffee and cold drinks are exploding.
Beverage is the single fastest-growing category right now, up nearly 57% in sales and driven almost entirely by new customers. Drive-thru coffee brands are opening at a wild pace. Somewhere in there is the next Starbucks.
3. Bold global flavors are going mainstream.
Sweet-and-spicy, Korean, and Middle Eastern flavors are taking over menus and going viral online. The next breakout brand could be built on a flavor the world is only just discovering.
Spotting these trends early is one thing. Being able to back the brand behind them is another.
That's what TastyCo is built for. The next global chain is forming right now, and it could be something you own a piece of before the world catches on.
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