We chose to tokenize food brands on BNB Chain.

Why BNB?

Because TastyCo brings a real-world industry on-chain. When you do that, the rails you build on matter as much as the product.

We looked at Base and Solana but chose BNB. Here's why it's the perfect fit for us:

1. It's the chain real people actually use.

BNB Chain consistently serves millions of daily active users, making it one of the most widely used blockchain ecosystems in the world.

Our brands need real customers, and BNB is already full of them.

2. It moves at real-world speed.

Sub-second block times, allowing orders, payouts, and trades to happen almost instantly.

That’s the kind of experience people expect from everyday products.

3. It runs on stablecoins.

Royalties are paid in stablecoins, and BNB moves more of them than almost any chain, billions a month between real users. That's the rail our payouts ride on.

Food is a mainstream, everyday, global product. BNB is the mainstream, everyday, global chain.

That's why we think it's a match made in heaven.