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TALKS TALKS @talks · 1.84K subscribers
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TALKS What do you think of marketing? anonymous poll Good. I enjoy great marketing. – 23 👍👍👍👍👍👍👍 43% I don't have concrete opinion. – 17 👍👍👍👍👍 31% Bad. Marketers manipulate people. – 14 👍👍👍👍 26% 👥 54 people voted so far.
I took this pole intentionally and I have to admit that results were not what I expected.

I've personally worked in marketing most of my career, but honestly, most of the time, I get really bored during marketing talks full of typical corporate cliches, science jargon or graphs ....loads of graphs.

Rory Sutherland is one of those exceptional marketing profesionals who knows subject extremely well and also daring enough to extend boundaries and "borrow" from psychology, theory of evolution, game theory, etc.

This talk is pretty long, but I think its worth listening.
https://youtu.be/hhQRH49Y54k
YouTube The psychology of digital marketing. Rory Sutherland, Ogilvy Watch the full video with the presentation slides here: https://gdsgroup.com/rory-sutherland-2/ In his keynote address at our CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why "psychological insight is just as valuable as technological…
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