Flock × Ring Pull the Plug After Super Bowl Backlash

Ring and Flock Safety just cancelled their planned integration after public backlash tied to Ring’s Super Bowl messaging and the fear of total neighborhood surveillance.

Ring’s statement is classic doublespeak. They say the integration would have taken more time and resources than expected, and they stress it never launched, so no Ring customer videos were sent to Flock. Notice the wording. They say customer videos, not footage or data.

The bigger point is this. Ring already has law enforcement request pipelines, and Ring already works with other police tech companies. The plan was to bridge massive surveillance networks together and sell it as “community safety.”

The backlash matters because it shows public pressure still works. These companies will keep testing the limits, and the only real boundary is what people refuse to accept.

🪧 Read the full article on Substack
📲 If you’re ready to cut off the data supply, check out Above