🌿 Evergreen content: a new focus for stonbassadors

Stonbassadors! We’ve updated our Stonbassadors Guide to make our content priorities clearer. From now on, we’ll distinguish between two main directions: Evergreen Content and Push Content. Today, let’s start with Evergreen.

Evergreen content is designed to stay useful long after publication. It answers questions people actually search for and can keep bringing new users through Google, YouTube, and AI search.

When reviewing Evergreen content, we’ll look first at accuracy and clarity: does it explain the topic correctly, and can the reader or viewer easily understand it? We’ll also pay attention to presentation — clear structure, good visuals, and an attractive, easy-to-follow format all make a difference.

Best platforms for Evergreen content:

🌱 YouTube — our priority for high-quality video guides, explainers, comparisons, and tutorials
🌱 Medium — ideal for detailed articles and step-by-step guides
🌱 Relevant subreddits, Quora, and Substack — good options for answering specific questions and creating search-friendly content

📌 Save the Evergreen Topic List and come back to it whenever you need ideas 📌

Try to choose useful topics that haven’t already been covered by many other stonbassadors, or choose your own based on real user questions and your experience.

Read the updated Stonbassadors Guide and don’t forget to share your Evergreen content in the Stonbassadors Chat!

Next up: Push Content.