Post #1239
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Мабуть, найпопулярніший матеріал від Огілві. Він про рекламу, але я читав через продуктовий погляд https://telegra.ph/How-To-Create-Advertising-That-Sells-by-David-Ogilvy-04-28
Telegraph “How To Create Advertising That Sells” by David Ogilvy 01: The most important decision. We have learned that the effect of your advertising on your sales depends more on this decision than on any other: how should you position your product? Should you position Schweppes as a soft drink—or as a mixer? Should…