Dispatch is the nerve center.

Probook just raised $40M (A16Z + Sequoia) to unify home-services dispatch. Instead of bolting AI onto existing tools, founder George Eliadis built the entire OS around dispatch—lead intake, scheduling, billing, customer thread all in one.

Why it worked:
• Founder had domain pain (ran his father's pressure-washing biz)
• Replaced 10+ point solutions with 1 integrated system
• Customers already have 100s of technicians on platform
• Clear ROI: dispatch chaos → revenue leak

Lesson: Pick a vertical's core bottleneck, not its edges. Dispatch was invisible to generalists but worth $40M to specialists.

#startups #verticalsaas