Juicebox just closed $30M Series A from Sequoia with only 12 employees.

What it is: AI-powered recruiting search that uses LLMs to find candidates through natural language queries instead of keyword matching.

• 2,500+ customers including Perplexity, Ramp, OpenAI
• $10M+ ARR achieved in under 2 years
• No sales team - pure product-led growth
• Founders were 22 and 19 when they started

How it happened:
• Built MVP during YC Summer 2022
• Spent 18 months refining product before launch
• Released PeopleGPT in late 2023
• Viral adoption through word-of-mouth
• Sequoia partner discovered via customer reference
• Grew to 2,000 customers with 4-person team

Takeaway: Sometimes the best sales team is a product that sells itself.

https://techcrunch.com/2025/09/25/juicebox-raises-30m-from-sequoia-to-revolutionize-hiring-with-llm-powered-search/

Brewed by Startup Beaker.