🎯 Final Portfolio KPIs

📊 Customer Acquisition, Retention, Churn

📊 Cohort Retention, Repeat Purchase Rate, CLV

📊 Revenue Growth, AOV, Purchase Frequency

📊 RFM Segmentation, High-Value Customer Analysis

📊 Monthly Revenue, Revenue by Cohort, Customer Engagement 

This project is especially useful for Data Analysts, Product Analysts, Growth Analysts, CRM Analysts, and Business Intelligence professionals because it combines SQL fundamentals with advanced customer analytics.

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