You defined your ICP once. Are you actually checking every lead against it?

Most teams have an ICP written down somewhere, and most leads never actually get checked against it before someone reaches out. It's not that the criteria are wrong. It's that checking every lead by hand doesn't survive contact with a real pipeline.

An agent can hold that ICP as a live filter: research the lead, weigh it against your criteria, and only pass through, or reach out to, the ones that qualify.

Put your ICP to work → https://t.co/H7sIRjvhd6