[Airbnb]
How does Airbnb track and measure growth marketing?
By: Jing Guo, Henry Wu, Abhrajit Mukherjee, Shike MeiIntroductionAirbnb’s mission is to “Create a world where anyone can belong anywhere.” This message is delivered to people all around the world through marketing, e.g., See What’s Possible When It’s Made Possible by Hosts. It helps Airbnb