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[New York Times]
How We Rearchitected Mobile A/B Testing at The New York Times
We use A/B tests to make decisions about the products and features we release, but our mobile test allocation wasn’t separating users properly and we had to figure out how to fix it.Illustration by Patrick KyleBy Julian Locke and Sameer MoreIn early 2020, the mobile engineering teams at The New
NY Times How We Rearchitected Mobile A/B Testing at The New York Times Our mobile test allocation wasn’t separating users properly. We had to figure out how to fix it.
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