📈 Weekly trend analysis: a healthy shift toward fundamentals

In the second half of July, retail investor interest in the crypto market remains strong. Google Trends data looks more balanced, with top results including projects from various sectors – pointing to diversified interest. Users are focusing less on hype and more on fundamental characteristics.

🏆 KASPA continues to gain popularity thanks to its unique DAG architecture and PoW algorithm. The project earns trust from supporters of decentralized security. More on it below.

🔵 Infrastructure players DIA and UMA represent two different approaches to oracles, focusing on data reliability and flexibility for DeFi protocols. The growing interest in them may be linked to renewed activity in decentralized prediction and insurance markets.

🪙 Bitcoin is once again appearing in Google Trends. Although it has remained at the top for a long time, current attention to the asset could lead to a new rally. However, if this activity continues for several more months, a trend reversal is not out of the question.

🔵 A local surge on Solana has brought RAY and SOL into the trending section amid growing interest in blockchain infrastructure and real-world use cases. Zebec is building payment infrastructure, and HEI is focusing on cross-chain communication – possibly reflecting a broader trend toward the development of internet interfaces.

The latest Google Trends data shows balanced interest, with no single sector clearly dominating. Market participants are paying attention to a wide variety of directions. This points not to speculative euphoria, but to a mature and healthy interest in the crypto market.

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