📈 Weekly trend analysis: retail interest spreads across sectors

This July, we’re once again seeing a spike in search activity around crypto projects – a clear sign that retail investors are actively exploring the market. But unlike previous cycles, there’s no dominant sector. Google Trends shows rising interest in both top 100 tokens and lesser-known assets.

🏆 PUMP tops the charts, driven by its recent launch via Pump.fun – the leading memecoin launchpad on Solana. Naturally, memecoins are back in the spotlight, with BONK and PENGU also gaining traction. The renewed interest in meme culture and NFTs is hard to ignore.

🔵 At the same time, ETH yield strategies are catching fire. The REZ token (Renzo Protocol) stands out, offering liquid restaking via EigenLayer. DeFi tokens like CRV, CVX, and VELO remain steady in demand – a sign that users continue to value mature ecosystems with active governance and incentive design.

🔵 Infrastructure and AI tokens are also making waves. ENS is gaining attention amid renewed interest in the Ethereum ecosystem, while FET represents a long-term narrative: the convergence of blockchain and AI to give users control over their data.

🪙 Surprisingly, Bitcoin is no longer the primary driver of search interest – despite hitting new all-time highs above $120K. Retail users may have normalized its price movement or shifted focus to assets with higher short-term upside.

📊 Overall, July confirms that retail engagement is alive and well – and more evenly spread across diverse narratives. It may be a sign of a more mature market phase, where interest stems not just from speculation, but from the evolving utility of Web3 products themselves.

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