Over the years, partners, brand friends, and people encountering us for the first time have consistently said the same thing: our visual identity is one of the strongest in the industry.

It showed in everything - from clothes to booths at conferences and the overall approach to design. Our merch was taken within minutes, and employees regularly received messages asking for help to get certain items - even though none of this merch was ever created for sale. At some point, it became obvious: people don't just want to interact with the brand - they want to become a part of it.

That is exactly why, next month, we are launching the 1win Store clothing brand.

Behind the project is a team with extensive experience in clothing development. If you check out the project CEO Adele's account, you can see the entire journey of building the store from the first sketches to the final campaign photoshoots. The team personally flew to factories, oversaw production and sample development at every stage for over a year. But today, we’re on the home stretch, which means the first drop of our collection is coming very soon.