Top 10 Greatest Acquisitions of All Time

The best deals in tech history weren't the biggest ones, they were the cheapest. Google bought Android in 2005 for $50M, and it's now valued at $112B, a ~2,240x return. Next comes Booking at ~345x, which Priceline bought for $135M, and Next at ~294x, the $429M deal that brought Steve Jobs back to Apple.

Google appears four times on the list, with DoubleClick, YouTube, Android and Maps, and those four deals cost it under $5B combined for an estimated $480B+ in value today. Meta's $1B Instagram purchase, mocked as overpriced in 2012, is now worth an estimated $175B.

The exception is Marvel. At $4.2B it was the most expensive deal on the list, and at ~3x it's the weakest return, even though it built the biggest film franchise ever. A great deal is mostly about the price.

Data source 🔗 10KReader

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