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Here is the Content Design episode by Vanessa Barlow I mentioned above https://player.fm/series/content-design-podcast-2290739/s2-episode-4-how-to-be-an-exceptional-content-designer-with-sarah-richards-creator-of-the-content-design-discipline
Content Design Podcast S2 Episode 4 - How to be an exceptional content designer, with Sarah Richards, creator of the content design discipline by Content… Sarah Richards, author of 'Content Design' and creator of the content design discipline takes us through some of the key techniques for creating amazing content. She goes through ways to reflect users’ mental models back at them by using their language and…