Academic Survey Smartphone OS Loyalty & Switching Costs — MBA Thesis Survey (iOS/Android users in the UK & Europe, ~10–12 min)

Hi r/Android

I'm an MBA candidate at Maastricht School of Management (Netherlands) and I'm currently collecting data for my thesis on perceived switching costs between iOS and Android and how they influence user loyalty in the European smartphone market.


If you've ever thought "I'd never switch from iPhone" or "Android just makes more sense for me" — this study is basically about why that feeling exists and how strong it really is.


Who can participate:


\- 18+ years old
\- Currently using an iOS or Android smartphone
\- Residing in Europe and in the UK


Details:


\- ⏱ \~10–12 minutes
\- 🔒 Fully anonymous
\- 🎓 Academic research only — no marketing, no data selling
\- 🏛️Hosted on Qualtrics via Maastricht University


👉 Take the survey here: https://maastrichtuniversity.eu.qualtrics.com/jfe/form/SV\_cMuOKUJJxMi9w6a

https://redd.it/1u19606
@reddit_android