A General Introduction to Data Analytics by João Moreira, Andre Carvalho, Tomás Horvath.pdf

A guide to the principles and methods of data analysis that does not require knowledge of statistics or programming.

Thought to be easily accessible to non-experts, the book provides motivation to the necessity of analyzing data. It explains how to visualize and summarize data, and how to find natural groups and frequent patterns in a dataset. The book also explores predictive tasks, be them classification or regression. Finally, the book discusses popular data analytic applications, like mining the web, information retrieval, social network analysis, working with text, and recommender systems.